Consumer Data & Insights

Over 140 links to consumer insights and data articles, gathered and constantly updated from a host of marketing sources.

About this page

This collection of articles helps you gain a better understanding of your target groups for any type of marketing campaign.

Browse through these articles to get hard data and soft insights about your target groups, from a host of different sources. Or use this as an inspiration for you to ask the right questions.

Please help improve and expand this page by suggesting articles or new resources.

Consumers Women

  1. 1 About the "This Girl Can" campaign 1
  2. 2 Millennial women’s fashion attitudes 1
  3. 3 6 Things on reaching millenial women 0
  4. 4 Will Pinterest reach its potential in 2015? 0
  5. 5 10 Bitch tips to get your financial self together 0
  6. 6 Why are more women than men freelancing? 1
  7. 7 Challenging stereotypes of women leaders 2
  8. 8 UK girls just want to have fun 0

Consumers USA

  1. 1 Expectations on how brands use technology 2
  2. 2 Who’s Using Which Social Media? 2
  3. 3 Millenials, Mobile and Healthcare 3
  4. 4 Americans use electronic media 11 hours a day 0
  5. 5 Money management gets more mobile 0
  6. 6 Hispanics Don't Skimp on Mobile Data 0
  7. 7 Hispanics easily influenced by advertising 0
  8. 8 SVOD Penetration Tied to Household Income 2

Consumers in general

  1. 1 5 luxury consumer traits 3
  2. 2 Consumers think advertisers get too much info. 2
  3. 3 Digital video activity in Western Europe 2
  4. 4 The Ikea Effect: let consumers add value. 1
  5. 5 Millenials, mobile and healthcare 1
  6. 6 How under-14s view media and content 1
  7. 7 The generation gap in music streaming 1
  8. 8 The Master List of Cognitive Biases 1

Consumers Men

  1. 1 Why young men go to war 1
  2. 2 The brand guide to ‘Dude Perfect’ 0
  3. 3 Today's Articles on Digital Marketing and Media 0
  4. 4 The demographics of YouTube, in 5 charts 0
  5. 5 Millennial dads 0
  6. 6 Men accept unfairness from pretty women, study finds 0

Consumers Germany

  1. 1 Has Social Media Peaked in Germany? 0
  2. 2 Millennials drive German YouTube viewing 0
  3. 3 Social media beats print in recruiting 0
  4. 4 Germany's Social Users Check In Several… 0
  5. 5 Social-Media-Skepsis deutscher Journalisten lässt nach 0
  6. 6 Junge Arbeitnehmer kritisieren schleppende Digitalisierung ihrer Unternehmen 0
  7. 7 Age, Gender and Education Shape Germany's… 0
  8. 8 Sales Down, Rental Revenues Up in… 0

Consumers Millenials

  1. 1 Millennials are changing the way we drink 3
  2. 2 Millennial women’s fashion attitudes 0
  3. 3 2014’s Best ads according to millenials 1
  4. 4 Millennials expect brand to use technology 0
  5. 5 6 Tips on reaching millenial women 1
  6. 6 How digital do millennials want their doctors? 0
  7. 7 Snapchat enables intimate storytelling 0
  8. 8 Millenial smart phone users search & buy mobile. 0

Consumers Teens

  1. 1 Snapchat popularity rises with youth 1
  2. 2 Facebook voor 41% tieners grootste SoMe 0
  3. 3 1 in 4 Teens almost constantly online 0
  4. 4 US Teens' Device Access, by Demographic 0
  5. 5 Was junge Fans für Ihre Marke tun (DE) 0
  6. 6 16 things you should know about teens 0
  7. 7 Digital Natives, Yet Strangers to the Web 0
  8. 8 Teens' Top Sources of Health Information 0

Consumers UK

  1. 1 UK interest in mobile payment grows 0
  2. 2 Are UK Teens Over Facebook? 0
  3. 3 BlackBerry's UK User Base Plummets 0
  4. 4 UK travelers increasingly search online 0
  5. 5 Path to purchase starts and ends on mobile 0
  6. 6 Super-social teens means divided attention 0
  7. 7 Mobile and the Rise of the Frictionless… 1
  8. 8 UK girls just want to have fun 1

Consumers Baby Boomers

  1. 1 Where Upscale Boomers Notice Advertising 2
  2. 2 Why more retirees are working 1
  3. 3 Boomers & Millenial B2B buyers 2
  4. 4 Older women are the new It-Girls of fashion 3
  5. 5 Bloederig einde voor veel retailers 1
  6. 6 The Housework Gender Gap (Kind of) Evens Out After Retirement 0
  7. 7 How do Gen X, Millennials and boomers consume? (Infographic) 0
  8. 8 Voor je dagelijkse dosis retailnieuws 0

Consumers France

  1. 1 SNCF in the forefront of French online travel 1
  2. 2 France's Travelers Slow to Embrace Mobile… 1
  3. 3 Mobile device sales dominate 1
  4. 4 French National Institute of Statistics 0
  5. 5 Statistiques OCDE 0
  6. 6 France's Insurance Shoppers Look Online… 0
  7. 7 Teens and Millennials Lead France's… 1
  8. 8 France's Brands Vie for Position Across… 0

Consumers Generation X

  1. 1 How millennial B2B buyers research and buy 0
  2. 2 How do Gen X, Millennials and boomers… 0
  1. 1 Dutch Teens & Social Media 1
  2. 2 Pinterest gains, Facebook reigns in Holland 0
  3. 3 Minder consumenten willen berichten van apps 0
  4. 4 WhatsApp en Facebook populairste apps bij jongeren 0
  5. 5 Consumer behavior & market research for brand building powered by GfK 1
  6. 6 Bijna helft Nederlands siteverkeer uit… 0

Consumers Generation Z

  1. 1 Gen Z and Millennials prefer different channels 1
  2. 2 What Gen Z Wants From Brands 1
  3. 3 Still Obsessing Over Millennials? Here Are 6 Rules for Reaching Generation Z 0

Consumers Other

  1. 1 Swedes spent over 6 hours on media 1
  2. 2 B2C Ecommerce sales in Finland tops €10 billion 0
  3. 3 Ecommerce in Italy consists of 16.9… 0
  4. 4 67% of Spanish internet users shop online 0
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